Latest Video: FilmCrunch 067: Hairspray, Chuck & Larry, Premonition reviewed
Veronica Santiago and Neil Estep review Hairspray, Chuck & Larry, and Premonition in this episode of FilmCrunch.Play Video
We giggled when Christopher Lloyd talked about the future of DirecTV for a commercial spot. We laughed when Kathy Bates and William Shatner joined the fray. We ogled Baywatch-era Pam Anderson tout the service for her spot. We fell over in hysterics when we saw the Scooby Doo advertisement. But now, DirecTV may have twisted the funny bone of some viewers a little too hard. Their latest ad, just another in a long string of past pop culture references, has inspired some pretty heated controversy.
The ads were drawing attention even before the campaign hit the fan. Using the same actors and scenes but different lines, the service has promoted itself as an alternative to cable by putting us once again back in our favorite movie moments - as if to prove that the second time around really can be better than the first with DirecTV. They’re funny, they’re clever and they’re working. Er…they were.
Click to continue reading DirecTV Out of Line With Newest Ad?
Read More 
| Popeater
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Those somewhat odd and not-so-funny Microsoft ads featuring Bill Gates and Jerry Seinfeld are being pulled from the air. You might think it’s because they’ve received such a negative reaction (the entertainment media has had a jolly time poking fun at them), but Microsoft says differently.
This company never admits failure or defeat of any kind. “This was the plan all along,” said spokesperson Frank Shaw. “All along we said we were having a teaser campaign,” he explained. “We’re getting ready to start the second phase.” Betcha it doesn’t involve putting founder Bill Gates in the ads, this “second phase.”
Click to continue reading Seinfeld-Gates Campaign Nixed
Read More | LA Times
We all remember Sanjaya Malakar as a popular American Idol contestant (season six) with somewhat dubious vocals. Now, the former reality star will add a new line to his resume: TV spokesman.
Malakar is now part of the Nationwide Insurance “Life Comes at You Fast” campaign. The commercial pairs Malakar with a wise-man character who tells him he needs a haircut. With this new gig, Malakar will join Kevin Federline, Fabio and MC Hammer - all of whom have pushed the product in the past.
You can check out Sanjaya’s comedic work for yourself after the jump.
Click to continue reading Sanjaya Malakar’s New Gig
Read More | Yahoo! News
Randomly Commenting About: JCPenney’s Breakfast Club Commercial
Posted by Veronica Santiago Categories: Commercials, Editorial, Video
Have I gotten so old that kids are already doing horrible remakes of things from my youth?
When I first heard the Jonas Brothers massacre ‘Kids in America,’ I just wanted to cry. Now I’m directing my evil eye toward JCPenney.
I’m sorry - but no one should ever be allowed to tamper with The Breakfast Club...or anything to related to John Hughes. Ever.
David Cook and David Archuleta’s Guitar Hero Commercials
Posted by Veronica Santiago Categories: Music, Prime Time, Reality, FOX, American Idol, Commercials, Video
In case you didn’t see them last night, check out the American Idol finalists tapping into their inner Guitar Hero.
While I’m admittedly in the David Cook camp, the David Archuleta commercial felt quite awkward and wrong. Is it just me, or does his couch moment look like a bratty kid who just came in second?
Click to continue reading David Cook and David Archuleta’s Guitar Hero Commercials
As frequently as I use my Tivo, there always seems to be a ad or two that somehow manages to get past me. And much to husband’s dismay, I’ll can easily find myself singing the commercial tune all day long. These are the ones that have been driving me (and probably millions of others) delightfully batty over the past few weeks:
Commercial: iPod Nano commercial
Description: You catch glimpses of a video on different colored iPods.
Song lyrics: One Two Three Four/ Tell me that you love me more/ Sleepless long nights/ That is what my youth was for/ Old teenage hopes are alive at your door/ Left you with nothing but they want some more/ Oh, you’re changing your heart/ Oh, You know who you are
Song name: ‘1234’
Performer: Feist
Commercial: JCPenney commercial (“Magic”)
Description: Strange, magical things surround women wearing JCPenney clothing.
Song lyrics: Life inside the music box aint easy/ The malots hit the gears are always turning/ and everyone inside the mechanism/ is yearning to get out.
Song name: ‘Music Box’
Performer: Regina Spektor
Commercial: Journey Diamond Jewelry commercial (“Sleeping Beauty”)
Description: Man gives his wife a diamond necklace while she’s sleeping.
Song lyrics: How can I tell you that I love you, I love you/ I long to tell you that I’m always thinking of you/ But I can’t think of right words to say.
Song name: ‘How Can I Tell You’
Performer: Cat Stevens was the song’s original performer, but the 30-second cover for the commercial was done by Chan Marshall (who also performs under the name Cat Power). Unfortunately, her version is not currently available for purchase…she only recorded a snippet of the full song.
Commercial: Old Navy commercial (“Sweaters”)
Description: Woman getting through her day with different sweaters.
Song lyrics: If you are chilly, here take my sweater/ Cuz I love the way you call me baby/ And you take me the way I am.
Song name: ‘The Way I Am’
Performer: Ingrid Michaelson
The Herve (Her-vay) Report: REGIS!!!
Posted by Dennis Velasco Categories: Reality, ABC, HBO, Commercials, The Sopranos, Editorial, Spoilers
The Herve (Her-vay) Report will take a look at the television industry and anything Kimberly Stewart tookis juicy in that all-consuming world of entertainment. And just like its namesake, the underrated and undersized Herve Villechaize, the report will be short and sweet, tackling a couple of topics and hitting you harder than a headbutt from Mr. Villechaize to the, well, we’ll call them the “crazies.”
Mark Your Calendars!
Regis Philbin, the constant professional, will be making his return to HIS show (get out of the way, pretty boy Consuelos), “Live With Regis and Kelly” on April 26th after having triple bypass surgery about a month ago. The 75-year-old Philbin is most definitely a badass for wanting to come back to the daily grind and match wits with co-host, Kelly Ripa. So, give your props to the O.G.
The Men of Miami Will Feel the Heat
Okay, read Wendy Michaels’ post on what I call, “Menudo’s Back (And I Don’t Mean ...Side).” Want to know what I think? HAHAHAHAHAHAHA!!! Can’t we just leave it alone? Do we really need to find the next Menudo? What boy band from back in the day will be revisited with a lame reality show? Please don’t let it be “Newer Edition.” Please! Okay, wait, if Bobby Brown could host it and he’s really messed up, and by this I mean “high,” then okay I can go for it - only hilarity can ensue.
Wait, is Brown even NOT incarcerated to do this?
Aw, Shhhhhhh… It’s The Sopranos
Last night’s episode kicked butt! Thank goodness the violence is back!!! Okay, the ubiquitous SPOILER ALERT… seriously turn back before it’s too late. The New York mob is just a straight up mess, especially now that Johnny Sack died of the cancer while doing his bid in the big house. I loved the cameo of Sydney Pollack, but I was half-expecting him to critique Vince Curatola’s way of acting ala Pollack’s Cingular commercial you see in movie theatres. Anyway, who DOESN’T think that Christopher is going to go for Tony’s seat of power? Anyone? Anyone? Bueller?
Keri Russell is the new face of CoverGirl. This summer, the former star of Felicity will appear in commercials and print ads for CoverGirl’s Outlast Double Lipshine.
Russell, who recently appeared in Mission: Impossible III, describes the commercial - in which she fights a group of ninjas - as a “mini action movie”.
With the exception of promoting her roles on TV and film, this is only the second time, the actress has appeared in a commerical. She got her start on MMC: The All New Mickey Mouse Club in the 80’s and 90’s. You may have also recently seen her in The Upside of Anger or the mini-series Into the West.
Now Russell, 30, joins the ranks of pretty faces such as Christie Brinkley and Queen Latifah. Up next for Russell are two new films: Waitress and August Rush with Jonathan Rhys Meyers and Terrence Howard.
Read More | CBS News
What happens when there are no more fresh ideas for reality programs? Is it time to throw in the reality towel? Never fear – cats are here! Access Hollywood reports that the next reality show to hit the airwaves will feature 10 cats living in a New York house. Don’t panic – this is part of Meow Mix’s latest ad campaign, being broadcast in three-minute segments on Animal Planet, starting June 16th. The cats were selected from animal shelters, so the folks at Meow Mix hope to bring attention to pet adoptions (as well as sell more cat food, of course).
Now for the fun part. Rather than observing the cats milling around for three minutes, each week will feature a competition for the furry houseguests. Viewers vote online for their favorite and the cat with the lowest vote leaves the house… no losers in this game though. Each week, the evicted cat will move to a permanent home and get a year’s supply of Meow Mix.
The grand prize for one lucky cat is a corporate job with Meow Mix. According to the Meow Mix site, the winner will be named Feline Vice President of Research and Development, responsible for taste testing a variety of Meow Mix products.
Read More 
| Meow Mix House
The Future of TV Advertising: Don’t Change that Station!
Posted by NoName Categories: Commercials, News, Ratings
What are the brains in TV advertising and technology up to now that TiVo reports its users skip 70% of commercials? A Philips patent application begun in 2003 reveals that TV viewers may soon be unable to fast forward or change the channel the moment a TV ad comes on the station. According to the U.S. Patents office, it will be an “apparatus and method for preventing switching from a channel during an advertisement display.”
Rather than rely on technology that forbids viewers the inalienable right to change the channel, it might simply be a matter of putting out vision worthy ads. Oh, they try, but there hasn’t been much marketing genius or else we would be enjoying every minute of the boob tube, including the ads.
Read More | PVRBlog
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